In the bottle its a bright purple colour and it looks a bit scary! But the aim of it is to get rid of the brassy tones and neutralise them with the purple tones from the shampoo. I leave the shampoo in for about 5 minutes whilst washing and doing everything else in the shower and this seems to be the perfect amount of time to get rid of any orange-ness.
The after result is perfect summer ready hair with silver tones. I'd definitely recommend this product to anyone that dyes their hair blonde!
That's all for now,
TTYL, Emily xo
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